When was it that you considered hiring a professional copywriter for your small business? Was it after struggling to come up with fresh blog topics six months in a row? After you became frustrated working on your company’s e-newsletter? Or when you realized your website wasn’t producing many leads?

Whatever the reason may be, hiring a professional copywriter is one of the best investments you can make for your business. Here are three of the biggest reasons why.

It Makes Your Business Look More Professional

You type in a business’ name into Google and find…nothing. No website listing. No Google My Business Profile. No backlinks to other websites. And you wonder, “Is this business still in operation?” At this point, most people would simply use Google to search again until they find an alternate business offering a similar product or service. And if you were the owner of the company initially being searched (and not found)? You’ve just lost out on a potential sale.

If you have a business but not a website, your business is likely suffering. With over 90 percent of online experiences starting with a search engine, a website provides your business with a fighting chance in today’s tight marketplace. Just having a website isn’t enough, though. It needs to be properly search engine optimized and include effective copywriting.

Copy that is riddled with spelling, grammar and punctuation errors or poor syntax can negatively affect your business. A business may be considered untrustworthy, unreliable and – even worst – unworthy of a sale. Instead, your business needs to have a well-optimized website featuring engaging, error-free copywriting. Your copy needs to effectively address a customer’s pain points and clearly show how your product or service can provide the solution.

A professional copywriter knows how to make that happen.

It Forms Better Relationships With Your Customers

Your business’s copywriting helps develop a relationship with your audience – even before they
purchase something from you.

Want to be viewed as a fun, quirky business? Then your copywriting should have a lighthearted, entertaining tone. Is your business more serious? If so, a more professional tone should be used throughout your copy. Your company’s blog is one of the best ways to develop a relationship with your audience. Publishing helpful, interesting content gives web traffic a reason to return regularly to your site and develop a deeper understanding of what your business offers.

Being active and posting memorable content on social media is another popular way to strengthen customer relationships. Just think about the most recent post that you’ve seen go viral and the effect it created. That is the result of hiring a professional copywriter!

It Produces More Sales

When a website is designed using SEO copywriting, it has a greater chance of ranking highly on Google search engine results pages.

Ranking highly increases traffic to your website. More traffic to your website, more chances of creating leads. The more leads, the better the chance of converting those leads into sales. A professional copywriter knows how to expertly construct a great Call to Action (CTA). Designed to provoke an immediate response, a CTA is a short phrase cleverly used throughout copywriting to
create a sale.

Well-written copywriting is beneficial in all of your business’s marketing, though – not just websites. It can prompt more email signups for your newsletter, more followers on your social media accounts, more blog followers, more brand awareness and, in the end, more sales.

To find out more benefits of professional copywriting, contact our office today.

About Sarah McKenzie

Sarah McKenzie is a Canadian copywriter and owner of Sarah McKenzie Copywriting Services, where she focusses on growing small businesses with words. She provides affordable, SEO friendly web, blog and social media content and complete website design services to entrepreneurs around the globe. A true Canuck, she loves her Timmie’s, anything maple-flavoured and using the expression “eh.”