Trying to figure out how and what to post on social media can be both time consuming and daunting. Social media is an essential part of marketing and a great way to increase brand awareness. We love all things social and want to see local businesses succeed. These 5 tips will help you level up your 2020 social media marketing strategies.
Tip 1: Schedule Your Posts
If you are a small business owner, you have a hundred things on your to do list each day, and making sure you post on social is probably not a priority for you. This is where scheduling apps come in very handy. If you only have a Facebook page, you can use the Facebook scheduler (under publishing tools). This has saved a lot of time for people. Sitting down and scheduling out your posts for the week will free up your time, and knowing you have it done, will help you rest easy.
If you like to post to multiple accounts, I suggest looking into scheduling apps such as Hootsuite and Promo Republic. They will let you pre-schedule all your social media posts, so you can create, post and forget about it. If you don’t have time for this, consider hiring a social media marketer.
Tip 2: Consistency is Key
This is great for two reasons. Number one, the more you post, the more you will start getting the hang of it. At first it might be hard to think about what content you should be putting out there, but after a while, it comes naturally. The other reason is that consistency helps the social platform understand that you are a content creator, and will start pushing out your content a bit more as you keep producing it. A big part of your marketing strategy has to be consistent posting to social media platforms.
Tip 3: Create a Team
If you have people that you trust in your business, give them the passwords and permission to post! In addition to taking some of the burden off your shoulders, it gives your followers another perspective of your business. We all see and experience things differently, and this is an easy way to show your customers or clients another point of view. This can help increase your social media presence and can create various types of content that is a great marketing opportunity.
Pro-Tip – Lay out ground rules before they start posting, for instance, no political posts.
Tip 4: Utilize Video
Video is an essential part of any social media strategy and a huge marketing trend for 2020. More than one third of time spent online is spent watching videos. If you aren’t using video, you are missing out on big opportunities. It is estimated that by 2021, 80% of all web traffic will be video. Facebook streams 4 billion videos daily, and people consume one billion hours of Youtube videos per day. These numbers are staggering, and they tell us one thing: people love video! It also shows that it is worth the effort to create video content to help grow your brand.
You do not have to purchase expensive equipment and build a studio to start recording. Simply use your smart phone and go! Get in front of the camera, and let your audience get to know you. Show them your wins, your losses, and everything in between. Inviting your audience into your life will help build trust, and as the old marketing saying goes, when you have their trust, you have their money.
Tip 5: Use Stories
I love stories because these don’t have to be as polished as regular posts, but are still a great way for getting in front of your audience and increase your brand on social. Instagram has made it really easy to connect your story to Facebook stories as well! Stories is also a great way to show the ‘human’ side of your brand.
Social media is here to stay. If you aren’t online, you are dangerously close to becoming irrelevant. Whether you have a huge following right now, or are just getting started, these tips will help you grow your audience and expand your brand. Email me today to get a free social media content calendar at sherri@purplebeanmedia.com.
If you are looking for digital marketing help, I would love to chat with you. If you understand the benefit of social media, but are too busy to make it a priority, feel free to contact me at https://purplebeanmedia.com and we can set up a social media marketing plan today!
