St. George Apple Fest

Marketing

The Challenge

The festival required a cohesive, professional brand and a strong digital presence that could break through the clutter of competing fall events to achieve record-level engagement and attendance.

  • Social Media Marketing

  • Graphic design for mailers and posters

  • Create radio spots

  • Drive engagement and attendance for the festival

The Apple Fest board asked Purple Bean Media to lead a multi-channel marketing effort for the 2025 St. George Apple Fest. This included social media management, targeted radio spots, and custom graphic design.



The Process

We decided to turn the festival’s digital footprint into a visual story that would appeal to families and foodies. Sherri changed their social media strategy to focus on high-energy video content, including reels that showcase the unique festival experience. This complemented an updated visual identity for all physical media, such as posters and food drive ads, and a targeted radio campaign promoting the festival at key times throughout the lead-up to the September 20-21 event.

The Results

The 2025 Apple Fest integrated campaign generated a massive boost across all media:

  • Facebook Explosion: Pageviews jumped to 261.5K, and at least 91.7K people saw the content.
  • Viral Engagement: A single Reel featuring festival treats took off, receiving 19,039 views and was shown to 16,434 unique accounts, with 93% of those initially viewed by non-followers.
  • Deep Impact in Digital: Interaction rate is up 6,100% on Facebook, with people spending 3 days and 11 hours viewing the campaign’s video content.
  • Instagram Growth: Gem Jam gained 181 new Instagram followers, boosting their total views on the platform to over 93.3K.
  • Strategic Targeting: The campaign resonated with the desired audience, reaching women 25-44, who also made up a large portion of their following and drove top engagement in local hubs, including Brantford (29.1%), Cambridge (12.2%), and Newport (9.4%).
  • Multi-Platform Eyeballs: Because of the social view walls, this campaign saw 540 views in X (Twitter) and a lot of views across different promotion posts.

Reels

The account went from no reels to hundreds of thousands of views

Local brand growth

Reel went viral

Impressions

Accounts received hundreds of thousands of impressions

Ambitious Realty Advisors Inc.

Enjoy a rural experience! Listed as a Top 100 Festival in Ontario – a FREE family festival where the pungent aroma of crisp, ripe apples is in sharp contrast to the sweetness of candied apples! Over 120 vendors provide a kaleidescope of colour. FREE shuttle, FREE parking. Accessible. FREE Saturday night Street Party. Coaches welcome.

Our Vendor Marketplace / Farmer’s Market showcases over 150 Vendors, local farmers, local artisans, and unique shops on Main Street. Everything from home decor, artisans, handcrafts, wood work, antiques, jewellery, and more. And lots of fresh products offered for sale.

We have two stages at St. George Apple Fest. Our Main Stage is adjacent to the Beer Garden and has a full schedule of entertainment over both days. Our 2nd stage is at our kids’ activities area and our youngsters  love these free shows.

Visit St George Apple Fest!

“Let Sherri know I’m still raving about all the posts I’m seeing, as are a few of my neighbours”

Deborah

Team at Purple Bean Media. 5 women standing in a row.

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Ready to elevate your brand's storytelling with captivating videography? Let's bring your vision to life and create impactful content together. Contact us now to discuss your project and take the first step towards making your story unforgettable!