About Sherri Barna

Sherri Barna is the founder of Purple Bean Media, a digital marketing agency. Her passion is digital marketing. She's loved social media since ICQ and MySpace! Sherri graduated from Wilfrid Laurier in 2018 with a Bachelor of Arts in Contemporary Studies. She is happily married to her husband Stephen and together they have three children.

The Complete Guide to Building Your Brand

Building Your Brand What is Branding? Building your brand is so important, yet so many people don't understand the difference between branding and your logo. There are many elements to a brand. It is a name, term, design, colours, symbol, fonts or other feature that distinguishes one seller’s product from those of other sellers. But

The Complete Guide to Building Your Brand2022-04-21T14:01:30-04:00

Content Marketing Strategy Guide for Beginners

Content Marketing Guide For Beginners Content marketing is not just a buzzword or phrase in the land of social media marketing or advertising, it’s an important aspect of building a brand and digital marketing. A content marketing strategy is the most important part of any marketing campaign. It defines what type of content to create

Content Marketing Strategy Guide for Beginners2022-04-19T15:53:12-04:00

What is SEO and how does it work

What is SEO and How it Works Search engine optimization (SEO) is the process of improving the visibility of a website or webpage in organic search engine results, primarily through SEO on-page optimization techniques. Hence SEO is all about making sure that your website content is ranked high on the SERPs, so that more people

What is SEO and how does it work2022-04-14T21:35:40-04:00

Video Marketing: How to Brand Your Business

What is Video Marketing? Video marketing can be defined as the process of using videos to promote a product or service. It encompasses everything from recording a video of your company’s new line of clothing or simply making a video about your experiences with your product after reading testimonials online. Some people also use video

Video Marketing: How to Brand Your Business2022-04-14T21:47:51-04:00

Business Networking and Why It’s Important

What is Business Networking? Business networking is a way to make connections with people in the business world. It is the process of meeting and establishing relationships with other entrepreneurs and professionals. Business networking can be done online or offline, and in-person or virtually. It doesn't matter where it is done, only that it is

Business Networking and Why It’s Important2022-04-15T13:06:09-04:00

Why Blogging can Improve SEO

Blogging is a content marketing strategy that has been around for decades and can increase your SEO results. It allows companies to publish articles and post original content on their blog, which will attract web traffic. Blog posts can help attract more customers and improve the SEO of the company's website. The advantage to blogging

Why Blogging can Improve SEO2022-04-15T13:09:13-04:00

Social Media and Mental Health: A Concerning Link

Social Media and Mental Health Can using social media frequently impact our mental health? Studies are starting to show that this may be the case. A study came out of the University of Pennsylvania which had two groups of students. One group was able to continue using social media regularly; the other group was to

Social Media and Mental Health: A Concerning Link2022-04-15T13:15:18-04:00

Content Ideas for April 2021

Everybody needs content ideas! The biggest complaint I hear regularly is this “I just don’t know what to post!!” This is not a great position to be in, especially if you are trying to build your brand using social media marketing and content marketing! If you feel stuck, don't worry, I have your back. Take

Content Ideas for April 20212022-04-15T13:20:31-04:00

Who Is Your Business Competition?

Who is your business competition? It's not who you think! You may assume that it is the other companies in your niche, but it goes further than that. Your true competition is more the status quo and often not other businesses who do the same services you provide. Your competition is usually people who think

Who Is Your Business Competition?2022-04-15T13:40:49-04:00

Purple Bean Media

Purple Bean Media knows success isn’t one size fits all. Contact us and we will help you customize your social media marketing plan to fit your business needs and bring you to the next level.

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