There is less than 12 weeks until Christmas, which means you need to start planning your holiday marketing campaigns. If you start strategizing early, you will have a solid plan in place that will build your brand awareness and increase sales by December 1. Fun fact: Holiday shoppers start buying presents as early as
Google Reviews work!! As a consumer, I look up restaurants, resorts, cameras and more on Google to check out reviews. I trust what people are saying! Statistics say that the public trusts Google Reviews, and believe they are more genuine. Reviews are a great way for businesses to grow their brand and increase their digital
People keep asking me how I grew my business so fast. It's not something I necessarily sit around and think about, but when the same question came up again this week, I paused. What am I doing that is making people take notice? Three things popped out to me as I started thinking about my
If you found out 75% of your customers and potential clients were hanging out a particular restaurant, would you hang out there to meet them or at least advertise there? Of course you would! Any sane business owner would. So why is it still people don't put time into Facebook? By the way: even if
"When you have exhausted all possibilities, remember this: you haven't." - Thomas Edison I've been talking to a lot of people in the last year, and an interesting theme I am seeing is the response to failure. There are two types of people: those who get paralyzed by it, and those who keep going. Who
In my experience, the most common hesitation when it comes to social media is this: but what will I post?!?! Everyone gets so overwhelmed at the thought of constantly posting that they freeze up and instead do nothing. And to be clear: this strategy is detrimental to business. What I tell people when they say
I love this quote by Sheryl Sandberg, COO of Facebook, "Done is better than perfect." It's the idea of doing something, even if it's not ideal. This philosophy doesn't work with a lot of things, but when it comes to digital marketing, it's 100% right on. If you take your time to create the perfect
There are TWO crucial factors when it comes to growing on Instagram these days. 1. CONTENT - you hear it all the time.. you're probably sick of it. But content is honestly the most important thing. 2. ENGAGEMENT - Go out of your way to get the most engagement as you can within the first
There is a massive boom in the male grooming industry - the growth is insane and continues to soar! According to Statista reports, this industry will increase to more than $26 billion by 2020! If you are an owner of a barbershop or salon, this article has a few tips for targeting male clients this
It was the best of times, and the worst of times... Parenting today is amazing - we have incredible resources at our fingertips that we utilize at every opportunity. Baby has a fever? Check WebMD. We get pictures throughout the day so we can see what our kids are up to at school or at
