Last week I released a video about Facebook sending more traffic to your website than Instagram. Click here to watch the video. This is a very important element to consider when deciding if you will be using Facebook or Instagram as your primary social media platform. Instagram doesn’t lead as much traffic to your
For the last six months, I’ve noticed that Instagram organic reach is dramatically dropping, and the decline is considerable. There are a few reasons for this - Instagram is very saturated, and following in the footsteps on Facebook - trying to get businesses to pay for views. The reason social media marketing is so
There is less than 12 weeks until Christmas, which means you need to start planning your holiday marketing campaigns. If you start strategizing early, you will have a solid plan in place that will build your brand awareness and increase sales by December 1. Fun fact: Holiday shoppers start buying presents as early as
Google Reviews work!! As a consumer, I look up restaurants, resorts, cameras and more on Google to check out reviews. I trust what people are saying! Statistics say that the public trusts Google Reviews, and believe they are more genuine. Reviews are a great way for businesses to grow their brand and increase their digital
People keep asking me how I grew my business so fast. It's not something I necessarily sit around and think about, but when the same question came up again this week, I paused. What am I doing that is making people take notice? Three things popped out to me as I started thinking about my
If you found out 75% of your customers and potential clients were hanging out a particular restaurant, would you hang out there to meet them or at least advertise there? Of course you would! Any sane business owner would. So why is it still people don't put time into Facebook? By the way: even if
"When you have exhausted all possibilities, remember this: you haven't." - Thomas Edison I've been talking to a lot of people in the last year, and an interesting theme I am seeing is the response to failure. There are two types of people: those who get paralyzed by it, and those who keep going. Who
In my experience, the most common hesitation when it comes to social media is this: but what will I post?!?! Everyone gets so overwhelmed at the thought of constantly posting that they freeze up and instead do nothing. And to be clear: this strategy is detrimental to business. What I tell people when they say
I love this quote by Sheryl Sandberg, COO of Facebook, "Done is better than perfect." It's the idea of doing something, even if it's not ideal. This philosophy doesn't work with a lot of things, but when it comes to digital marketing, it's 100% right on. If you take your time to create the perfect
There are TWO crucial factors when it comes to growing on Instagram these days. 1. CONTENT - you hear it all the time.. you're probably sick of it. But content is honestly the most important thing. 2. ENGAGEMENT - Go out of your way to get the most engagement as you can within the first
