How Coca-Cola Is Winning the Marketing Game at FIFA World Cup 2026 Coca-Cola has had some amazing marketing successes, and at the top of that list, would be it’s famous partnership with FIFA. At the 2026 Fifa World Cup, the brand is showcasing emotion. Sports marketing is no longer about logos on stadium boards, and
Video has changed the way consumers and brands engage online. Video is now the dominant way audiences discover, consume, and share news across platforms such as TikTok, Instagram Reels, and YouTube Shorts. Dismissing this format is wasting a large share of eyeballs in the modern digital world. A close-up of a professional DSLR camera on a
Artificial intelligence is already reshaping how people search the internet, with a growing trend towards direct answers from AI tools. In 2025, more than half of searches are bypassing traditional websites clicks. Instead, people are getting answers directly from AI tools such as ChatGPT, Perplexity Chat, Gemini or even Google’s own AI summaries. If your
Instagram’s New ‘Maps’ Feature There’s a new map feature rolling out quietly on Instagram, and it’s raising some serious privacy concerns—especially for parents. It’s called Maps, and if it’s enabled, it lets people see your child’s live location within their DMs. Yes, you read that right—live location sharing, built right into the messaging section of
Client Highlight: Piastrella Flooring – The Art of Flooring Local Flooring Company: At Purple Bean Media, we love shining a spotlight on the incredible local businesses we work with, and trust me, we work with some incredible businesses! This month, we're highlighting Piastrella Flooring, South Western Ontario’s premier flooring experts, located right here in Brantford
The marketing landscape is constantly evolving, and 2025 is poised to bring transformative trends that businesses must embrace to stay competitive. With rapid advancements in technology, shifting consumer behaviors, and the need for personalized experiences, marketers need to stay ahead of the curve. Here are the top marketing trends that will dominate in 2025, spanning
The Christmas season is one of the busiest times of the year for businesses. It’s a chance to connect with customers, boost sales, and create memorable shopping experiences. Whether you’re a small business or a growing brand, here are five strategies to prepare your products and marketing efforts for the festive season. 1. Transform
Small Business Week is a time to celebrate and support the local businesses that make Brantford-Brant thrive. From exciting trade shows to informative seminars, this week is packed with opportunities for entrepreneurs to learn, grow, and connect with other professionals. The County of Brant Chamber of Commerce has partnered with local organizations to help our
Being a vendor at Brant Eats isn’t just about serving food or displaying products—it’s a prime marketing opportunity to grow your business, increase brand awareness, and engage with the local community in a meaningful way. In fact, studies show that 74% of consumers say they are more likely to buy products from brands they recognize
As we get closer to 2025, the importance of creating high-quality, intent-driven content has never been more critical for SEO success. Gone are the days when keyword stuffing and generic content could yield decent rankings. Today, search engines like Google are smarter and more focused on understanding the intent behind user queries, ensuring that the
Purple Bean Media is a Brantford and surrounding area social media management marketing agency. At the heart of every marketing effort is brand building and brand positioning using Brantford search engine optimization. Purple Bean Media will help you gain more exposure to help out reach your competition.
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