The Complete Guide to Building Your Brand

Building Your Brand What is Branding? Building your brand is so important, yet so many people don't understand the difference between branding and your logo. There are many elements to a brand. It is a name, term, design, colours, symbol, fonts or other feature that distinguishes one seller’s product from those of other sellers. But

The Complete Guide to Building Your Brand2022-04-21T14:01:30-04:00

Content Marketing Strategy Guide for Beginners

Content Marketing Guide For Beginners Content marketing is not just a buzzword or phrase in the land of social media marketing or advertising, it’s an important aspect of building a brand and digital marketing. A content marketing strategy is the most important part of any marketing campaign. It defines what type of content to create

Content Marketing Strategy Guide for Beginners2022-04-19T15:53:12-04:00

What is SEO and how does it work

What is SEO and How it Works Search engine optimization (SEO) is the process of improving the visibility of a website or webpage in organic search engine results, primarily through SEO on-page optimization techniques. Hence SEO is all about making sure that your website content is ranked high on the SERPs, so that more people

What is SEO and how does it work2022-04-14T21:35:40-04:00

Video Marketing: How to Brand Your Business

What is Video Marketing? Video marketing can be defined as the process of using videos to promote a product or service. It encompasses everything from recording a video of your company’s new line of clothing or simply making a video about your experiences with your product after reading testimonials online. Some people also use video

Video Marketing: How to Brand Your Business2022-04-14T21:47:51-04:00

Creating Content is Hard – But it Doesn’t Need to Be

In my experience, the most common hesitation when it comes to social media is this: but what will I post?!?! Everyone gets so overwhelmed at the thought of constantly posting that they freeze up and instead do nothing. And to be clear: this strategy is detrimental to business. What I tell people when they say

Creating Content is Hard – But it Doesn’t Need to Be2019-12-20T16:57:24-05:00

Done is Better than Perfect

I love this quote by Sheryl Sandberg, COO of Facebook, "Done is better than perfect." It's the idea of doing something, even if it's not ideal. This philosophy doesn't work with a lot of things, but when it comes to digital marketing, it's 100% right on. If you take your time to create the perfect

Done is Better than Perfect2019-10-29T13:52:06-04:00

2 Tips to Instagram Growth

There are TWO crucial factors when it comes to growing on Instagram these days. 1. CONTENT - you hear it all the time.. you're probably sick of it. But content is honestly the most important thing. 2. ENGAGEMENT - Go out of your way to get the most engagement as you can within the first

2 Tips to Instagram Growth2019-10-29T13:52:07-04:00

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