It's time to dig into Christmas Marketing Strategies! The holiday season is upon us, and as the year comes to a close, it's the perfect time for businesses to ramp up their marketing efforts and capitalize on the festive spirit. Christmas is not just about giving and receiving gifts; it's also a prime opportunity for
WHY SEO MATTERS Mastering SEO is one area your business needs to invest in when it comes to digital marketing and marketing online. Here’s a frightening statistic: According to Backlinko, 0.63% of Google searchers click on results from the second page. Less than one percent of people click to page 2 of Google. So essentially,
2022 Summer Social Media Strategies There are so many things to look forward to in summer - it's so relaxed, the sun is out, beer is cold and everyone seems to be happier. But don't be too quick to relax on your social media strategy! In a world where social media is a relatively new
Building Your Brand What is Branding? Building your brand is so important, yet so many people don't understand the difference between branding and your logo. There are many elements to a brand. It is a name, term, design, colours, symbol, fonts or other feature that distinguishes one seller’s product from those of other sellers. But
Content Marketing Guide For Beginners Content marketing is not just a buzzword or phrase in the land of social media marketing or advertising, it’s an important aspect of building a brand and digital marketing. A content marketing strategy is the most important part of any marketing campaign. It defines what type of content to create
What is SEO and How it Works Search engine optimization (SEO) is the process of improving the visibility of a website or webpage in organic search engine results, primarily through SEO on-page optimization techniques. Hence SEO is all about making sure that your website content is ranked high on the SERPs, so that more people
What is Video Marketing? Video marketing can be defined as the process of using videos to promote a product or service. It encompasses everything from recording a video of your company’s new line of clothing or simply making a video about your experiences with your product after reading testimonials online. Some people also use video
In my experience, the most common hesitation when it comes to social media is this: but what will I post?!?! Everyone gets so overwhelmed at the thought of constantly posting that they freeze up and instead do nothing. And to be clear: this strategy is detrimental to business. What I tell people when they say
I love this quote by Sheryl Sandberg, COO of Facebook, "Done is better than perfect." It's the idea of doing something, even if it's not ideal. This philosophy doesn't work with a lot of things, but when it comes to digital marketing, it's 100% right on. If you take your time to create the perfect
There are TWO crucial factors when it comes to growing on Instagram these days. 1. CONTENT - you hear it all the time.. you're probably sick of it. But content is honestly the most important thing. 2. ENGAGEMENT - Go out of your way to get the most engagement as you can within the first
