How Coca-Cola Is Winning the Marketing Game at FIFA World Cup 2026 Coca-Cola has had some amazing marketing successes, and at the top of that list, would be it’s famous partnership with FIFA. At the 2026 Fifa World Cup, the brand is showcasing emotion. Sports marketing is no longer about logos on stadium boards, and
Video has changed the way consumers and brands engage online. Video is now the dominant way audiences discover, consume, and share news across platforms such as TikTok, Instagram Reels, and YouTube Shorts. Dismissing this format is wasting a large share of eyeballs in the modern digital world. A close-up of a professional DSLR camera on a
At Purple Bean Media, we’re committed to helping businesses grow their visibility and stand out in their market. One of our standout clients is Volkswagen Brantford — a well-established dealership that continues to be a top choice for drivers searching for car dealerships near me, used cars near me, and car repair in Brantford. Capturing
Client Highlight: Piastrella Flooring – The Art of Flooring Local Flooring Company: At Purple Bean Media, we love shining a spotlight on the incredible local businesses we work with, and trust me, we work with some incredible businesses! This month, we're highlighting Piastrella Flooring, South Western Ontario’s premier flooring experts, located right here in Brantford
The marketing landscape is constantly evolving, and 2025 is poised to bring transformative trends that businesses must embrace to stay competitive. With rapid advancements in technology, shifting consumer behaviors, and the need for personalized experiences, marketers need to stay ahead of the curve. Here are the top marketing trends that will dominate in 2025, spanning
Small Business Week is a time to celebrate and support the local businesses that make Brantford-Brant thrive. From exciting trade shows to informative seminars, this week is packed with opportunities for entrepreneurs to learn, grow, and connect with other professionals. The County of Brant Chamber of Commerce has partnered with local organizations to help our
User Experience is paramount for SEO Success, which is why it needs to be part of your digital strategy. In 2025, user experience (UX) has solidified its position as one of the most crucial factors in search engine optimization (SEO). Google and other search engines have increasingly emphasized that a positive user experience is essential
It's time to dig into Christmas Marketing Strategies! The holiday season is upon us, and as the year comes to a close, it's the perfect time for businesses to ramp up their marketing efforts and capitalize on the festive spirit. Christmas is not just about giving and receiving gifts; it's also a prime opportunity for
WHY SEO MATTERS Mastering SEO is one area your business needs to invest in when it comes to digital marketing and marketing online. Here’s a frightening statistic: According to Backlinko, 0.63% of Google searchers click on results from the second page. Less than one percent of people click to page 2 of Google. So essentially,
Summer Social Media Strategies There are so many things to look forward to in summer - it's so relaxed, the sun is out, beer is cold and everyone seems to be happier. But don't be too quick to relax on your social media strategy! In a world where social media is a relatively new marketing
Purple Bean Media is a Brantford and surrounding area social media management marketing agency. At the heart of every marketing effort is brand building and brand positioning using Brantford search engine optimization. Purple Bean Media will help you gain more exposure to help out reach your competition.
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