Someone earnestly asked me the other day, “Is Facebook really working for you?” I smiled and said, “For sure it is!”

Here’s the thing – I don’t tell anybody what I don’t know to be true. Anything that works for me, I pass on the knowledge. I never give advice that I wouldn’t take myself. And if social media didn’t work, I would not be doing what I do. I couldn’t live with myself if I knew it was a scam.

Social media works! But there is a method to the madness.


Know your audience! If you are trying to reach an audience with a message, make sure they can understand what that message is.

One thing I know to be true: no-one is spending time trying to figure out what you’re trying to say.

They will scroll right past it if it’s not understandable at a glimpse.

We know our industries inside and out. And most of the time, our industry has a special language. But if you are trying to reach people outside of the industry, you have to use plain english. Whether you are an HVAC technician, a business coach or a social media manager, if you are trying to get more clients, you need to meet them where they are at.

I’ve sat at a lot of meetings where people get bogged down with messaging. They want to be way too technical for the average person, or as mentioned above, they have their own industry jargon that they use. So what they want to post for a status update or event invitation doesn’t make sense to who they are trying to reach! Trust me, keep it simple!

Social media is made for scrolling. Think about your own habits. Who do you scroll past? And why? You use social media the same way as the average person. What you do, they are doing. Do you sit there and listen to someone you can’t understand? I don’t. I do not spend time trying to decipher a message. I just scroll past.

If you find yourself using industry speak in your posts, I challenge you to take the time to re-word it, or even ask someone outside the industry for help. (Note: I said outside the industry – those inside will have the same bias as you so they won’t be very helpful).

I believe if you put this in place, you will see a difference in response.