Instagram took the social world by storm yesterday with an event to launch a new app. They opened with the news that Instagram officially reached one billion monthly users!

The new app that was revealed has creators buzzing with anticipation. IGTV, a stand-alone app that’ll feature vertical videos up to an hour long, which is a major shift from the one-minute time limit on Instagram. – Edgard Alvarez

Similar to TV, IGTV has channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. According to Techcrunch, “Instagram is focusing its efforts around web celebrities that made their name on mobile rather than more traditional, old-school publishers and TV studios that might come off too polished and processed.”

Will this rival YouTube? I believe it will – although IGTV has yet to explain how creators will be paid for their content. It’s easy to use, and anyone can be a creator. I downloaded the app yesterday, and ended up killing a decent amount of time watching videos from my favourite creators.

This new chapter of Instagram is an exciting one and I can’t wait to see how how people utilize it!

Watch a video of the event, click here.

Above quote attributed to Edgar Alvarez from