Six Nations Polytechnic
Promotional Video
The Challenge
Creating high energy, social media video promoting Six Nations Polytechnic
The Six Nations Polytechnic contacted Purple Bean Media for two social media videos that will promote their school. They wanted high-energy, raw content that would catch someone’s eye as they scrolled through platforms or were researching for their secondary education, but also clearly showed what was to be offered at both locations.
The Process
Sherri and her team produced with a “boots-on-the-ground” mindset, working to produce content in an authentic way with high production value:
- On-Campus Storytelling: We tagged along with student actors on the Brantford and Ohsweken campuses, capturing their experience as students – from group study sessions to hands-on learning in the labs.
- An Aerial View: Sharing alumni funded professional drone footage, we brought perspective around campus to new heights. These shots were about scale and place, showcasing the facility and beautiful surroundings.
- Dual-Campus Features: We made sure to give equal shine to both Ohsweken and Branford locations, showing off the distinct programs and vibes that make each a special place.
The Results
The result was a final video campaign offering the Six Nations Polytechnic a weapon in their recruitment arsenal that resonated with their desired audience:
- More Engagement: Moving away from static images and venturing more into high-definition video and drone work, Six Nations Polytechnic noticed a major lift in social media engagement and shares.
- Represented a Reality: Potential students could visualize themselves in the “actors” (their peers), allowing them to imagine enrolling as an achievable and inviting reality.
- Enrollment Driver: Videos were utilized as the linkage between the Six Nations Polytechnic introduction and the direct link to enrollment to their web portal with before-and-after snapshots showing how it hooked interests and drive-up traffic to the website and inquiries about the program.
Video
The two reels received thousands of views
Local brand growth
Not only did impressions go through the roof, but they garnered more followers
Impressions
Accounts received thousands of impressions
Six Nations Polytechnic
SNP unlike any other post-secondary school in Canada is our unique ability to offer first-hand Indigenous knowledge, education and skills training.
Six Nations Polytechnic is a unique postsecondary organization, recognized by the community, government, and institutions of higher learning, as a Centre of Excellence for Indigenous Knowledge. Established in Canada’s most populous First Nation there is no other place where you can invest your time to acquire skills that lead to employment as well as learn about the history, culture and philosophy of Indigenous peoples of the region. Choose Six Nations Polytechnic to study alongside others who believe in Ga’nigohi:yo:/Kanikoriio (Respect and the Good Mind) values and learn together to build a positive future.
“Everyone loves the videos!” – Katrina Cattrysse
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Ready to elevate your brand’s storytelling with captivating videography? Let’s bring your vision to life and create impactful content together. Contact us now to discuss your project and take the first step towards making your story unforgettable!
