5 Marketing Lessons From Coca-Cola FIFA Campaign
How Coca-Cola Is Winning the Marketing Game at FIFA World Cup 2026 Coca-Cola has had some amazing marketing successes, and at the top of that list, would be it’s famous partnership with FIFA. At the
Video isn’t an option anymore
Video has changed the way consumers and brands engage online. Video is now the dominant way audiences discover, consume, and share news across platforms such as TikTok, Instagram Reels, and YouTube Shorts. Dismissing this format is wasting
Unleashing Visibility in AI-Powered Search: The Role of Answer Engine Optimization (AEO)
Artificial intelligence is already reshaping how people search the internet, with a growing trend towards direct answers from AI tools. In 2025, more than half of searches are bypassing traditional websites clicks. Instead, people are
Instagram’s New ‘Maps’ Feature: What You Need to Know (And How to Turn It Off)
Instagram’s New ‘Maps’ Feature There’s a new map feature rolling out quietly on Instagram, and it’s raising some serious privacy concerns—especially for parents. It’s called Maps, and if it’s enabled, it lets people see your
Client Highlight: Piastrella Flooring
Client Highlight: Piastrella Flooring – The Art of Flooring Local Flooring Company: At Purple Bean Media, we love shining a spotlight on the incredible local businesses we work with, and trust me, we work with
Marketing Trends to Watch in 2025
The marketing landscape is constantly evolving, and 2025 is poised to bring transformative trends that businesses must embrace to stay competitive. With rapid advancements in technology, shifting consumer behaviors, and the need for personalized experiences,
5 Ways to Get Your Business Holiday-Ready
The Christmas season is one of the busiest times of the year for businesses. It’s a chance to connect with customers, boost sales, and create memorable shopping experiences. Whether you’re a small business or a
5 Marketing Lessons From Coca-Cola FIFA Campaign
How Coca-Cola Is Winning the Marketing Game at FIFA World Cup 2026 Coca-Cola has had some amazing marketing successes, and
Video isn’t an option anymore
Video has changed the way consumers and brands engage online. Video is now the dominant way audiences discover, consume, and share
Client Spotlight: Volkswagen Brantford – Building a Brand That Drives Results
At Purple Bean Media, we’re committed to helping businesses grow their visibility and stand out in their market. One of
Client Highlight: Piastrella Flooring
Client Highlight: Piastrella Flooring – The Art of Flooring Local Flooring Company: At Purple Bean Media, we love shining a
Marketing Trends to Watch in 2025
The marketing landscape is constantly evolving, and 2025 is poised to bring transformative trends that businesses must embrace to stay
Celebrating Small Business Week in Brantford/Brant
Small Business Week is a time to celebrate and support the local businesses that make Brantford-Brant thrive. From exciting trade
User Experience (UX) Is Paramount for SEO Success (Part 2)
User Experience is paramount for SEO Success, which is why it needs to be part of your digital strategy. In
Mastering Christmas Marketing Strategies for the Holiday Success
It's time to dig into Christmas Marketing Strategies! The holiday season is upon us, and as the year comes to
SEO: Unlock the Power of Page One
WHY SEO MATTERS Mastering SEO is one area your business needs to invest in when it comes to digital marketing
Social Media Strategies for Summer 2022
Summer Social Media Strategies There are so many things to look forward to in summer - it's so relaxed, the
The Complete Guide to Building Your Brand
Building Your Brand What is Branding? Building your brand is so important, yet so many people don't understand the difference
Content Marketing Strategy Guide for Beginners
Content Marketing Guide For Beginners Content marketing is not just a buzzword or phrase in the land of social media
What is SEO and how does it work
What is SEO and How it Works Search engine optimization (SEO) is the process of improving the visibility of a
Video Marketing: How to Brand Your Business
What is Video Marketing? Video marketing can be defined as the process of using videos to promote a product or
Creating Content is Hard – But it Doesn’t Need to Be
In my experience, the most common hesitation when it comes to social media is this: but what will I post?!?!
Done is Better than Perfect
I love this quote by Sheryl Sandberg, COO of Facebook, "Done is better than perfect." It's the idea of doing
2 Tips to Instagram Growth
There are TWO crucial factors when it comes to growing on Instagram these days. 1. CONTENT - you hear it
Tips for Targeting Male Clients this Father’s Day
There is a massive boom in the male grooming industry - the growth is insane and continues to soar! According
The New Addiction – Parents & Technology (Part 1 of 3)
It was the best of times, and the worst of times... Parenting today is amazing - we have incredible resources
The Worst Customer Experience and The Lessons I Gleaned from it.
Today, I had the WORST CUSTOMER EXPERIENCE EVER! Seriously. I was shocked! Backing up a bit: I needed a glass
3 Quick SEO Tips That Every Person Can Do Right Now
SEO is incredibly important and complicated.In this article, I will break down three easy tips that you can do even
Communicate Clearly on Social!
Someone earnestly asked me the other day, "Is Facebook really working for you?" I smiled and said, "For sure it
Social Media for Business
What do you think of when someone says the word, "social media?" Pics of kids, pets and lunches??? If so,
Video Killed the Radio Star…and Everything Else in it’s Path
If a picture is worth a thousand words, how much is video worth?? Videos are king when it comes to
SEO v Social – What’s Better?
'Should I invest in SEO/Website or Social Media Marketing' is a question I get asked pretty often. I understand why
Huge Changes to Facebook Groups
This week, a few groups I am a part of on Facebook has seen a huge drop in membership. This
2 Lessons from the Nokia 1100
If you watch any movie from the early 2000's you will see Nokia phones everywhere! Why? They were the biggest
Is Instagram Reach Declining?
Instagram is a great marketing tool and something you should get on right now. Literally, stop reading. Go create an
Failure
"Failure is not the opposite of success. It is part of success!" -Unknown I love this quote so much; it
Facebook 2019
Mark Zuckerberg laid out his vision for the future of Facebook on Tuesday by highlighting three priorities: stories, messaging and
3 Tips for Going Live on Facebook
I've been talking to a lot of people lately about video, and it's more often than not, met with resistance.
5 Easy Steps to Grow Your Instagram Account
Instagram is an amazing tool that you can use to build your brand and get eyes on your business. It
3 Ways to Bring Your Customer Service to the Next Level Using Social
Customer service on social media is severely underrated. In Canada alone, over 22 million people are on social. Those people
The Social Gold Mine
Bold Statement: The future of social media is user generated content. The 'Share a Coke' campaign Coca Cola created was
There is a Strategy to ‘Random Content’
When it comes to Facebook, a lot of business owners wrongly think they should be just posting their product or
IGTV Rolls Out
Instagram took the social world by storm yesterday with an event to launch a new app. They opened with the
2 HUGE Benefits of Being Consistent on Social
Social media is the biggest shift in communication since Alexander Graham Bell invented the telephone. It's a major player in
What Does the New Instagram Algorithm Mean for your Business?
Instagram has finally explained how its new algorithm works, and this knowledge is a potential gold mine for business. Instagram
3 Reasons Why You Should Hire a Social Media Manager
Social is a game changer. It's the biggest communication shift since the telephone was created over 100 years ago. In
The Importance of Online Reviews
We are living in a review economy, and having good online reviews is essential to your social credibility. It is
Subscribe to our Podcast
Let’s Work Together
Let us know how we can help you with your social media marketing needs!
Purple Bean Media knows success isn’t one size fits all. Contact us and we will help you customize your social media marketing plan to fit your business needs and bring you to the next level.
