What is Business Networking?

Business networking is a way to make connections with people in the business world. It is the process of meeting and establishing relationships with other entrepreneurs and professionals.

Business networking can be done online or offline, and in-person or virtually. It doesn’t matter where it is done, only that it is done!

Why is Business Networking Important?

Networking is the act of choosing relationships with other people, business or otherwise, to create personal and/or professional benefits.

Network building is the process of actively connecting with people in order to expand your network. Networking has been called “the future of job hunting” because it allows you to reach more potential employers than you would through your personal network alone.

The importance of networking is often overlooked in favor of more tangible aspects like what happens when you’re working. However, networking provides you with a number of intangible benefits that are difficult to measure on an individual basis but can have a large impact on your success rates.

What are the Benefits for Businesses From Networking?

When it comes to business, networking is one of the most important things to do. It allows you to build relationships with people who can be potential clients or partners. Networking also helps you find new opportunities for growth and success.

It doesn’t matter if you’re the CEO of a company or just an intern looking for experience, having networks gives you access to information that will help your company grow and thrive.

Some key benefits of networking includes:

– Increase sales and brand awareness

– Access to various leaders in the community

– The ability to build partnerships with other companies

I wrote a blog for my weekly networking group, Brant Business Builders. Read it here.

How to Begin to Network

How do you start networking? Join any group! Brantford has various groups to meet your needs, whether it be referral networking groups, breakfast groups, Chamber of Commerce, or many more.


There are many effective ways to grow your business, one of which is to take advantage of networking. The more people you have talking about the product or service that you offer, the more likely it will be for people to buy from you. It’s just simple math!